Dr. Sergio Lara-Bercial is a professor. He teaches Sport Coaching and Youth Sport at Leeds Beckett University. He is also Vice-President for the ICCE.

He has published many works. His topics include high-performance and youth sport. He also writes about coach development.

Sergio co-founded ICOACHKIDS. This global movement helps coaches. It teaches them to prioritise kids in sport. He develops free resources for coaches. He also creates them for parents and sports organizations.

People recognise Sergio globally. He consults for major organizations. These include the IOC, Nike, and FIFA. For over 28 years, Sergio has coached basketball.